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AJAX can be a Search Engine Friendly?


AJAX is becoming the standard for Web 2.0 and lots of web developers are including myself had jump to its bandwagon. AJAX is very technical in nature and can only be performed by a technically skilled JAVA and XML developers. What is strange is, AJAX has been available to developers for over 5 years and it was only simplified the re-branding of this technology and it cause the rise in the popularity and become the current "buzzword" to all webmasters.

One of the developers concern is its searchability on the web. This is an important area that we should consider in web development stage. This area is called Search Engine Optimization.
So how well the Web 2.0 websites performs on search engines? Do we have to allow search engines to cope up with the fast pace of web development? We'll, we have to be aware of that.

One of the advantage of using AJAX to the site is it removes the need to refresh a page in a browser. Without refreshing the page, the asynchronous JavaScript runs off, grabs the pages for a certain are or give the results of the search in an instant in the very same page. It allows an intuitive users experience but these are not their concern. We, as developers, always think from the behind of the technology on how it works on some are that would affect the functionality of the site.

According to the blog I read from Ashok Sudani (http://search.sys-con.com/read/305982.htm) "He said that Search Engines don't run JavaScript because areas of it are now hidden to search engines, and can never be spidered, indexed, or found. AJAX, in short, has its limitations. He wants developers t drop AJAX and let the user suffers the page refresh instead. But this is not the case we should think for our users.

We are here to provide ease of use for our users and we should listen to what they say. That's the concept of Web 2.0 that he missed to mention in his narrative. The new standard let the user interfere within the site and let them use it as if its theirs.

Now, how AJAX became friendly to us developers? Its good to know that technical team of BoonEx gives a positive way to address the issue. We all wanted both AJAX and search engines to stay alive and happy.

They have developed a product line that will address existing "drawbacks" that can integrate AJAX as the extremely popular language in web development.

This is not promote their product, but its a promising tool that webmaster like me would like to try out. BoonEx is a company that provides community tools for site such as Wki, Blogs and Forum. Aside from that some of its product are free that anyone can test or try and inviting all developers to participate.

And to share their information on how AJAX can help webmasters develop SE-friendly AJAX apps, they have webmasters develop 2 versions of their websites - for users and for search engines. They have combined both into one. Literally. They use XSL transformation for generating site contents. XSL transformation can be done on the client side (in browser) and/or on the server side (in php). This effectively removes the need to write different code for AJAX and for search engines. The same code provides different functionality for search engines and for users. Know more about this story

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