techtrends@works

AJAX is becoming the standard for Web 2.0 and lots of web developers are including myself had jump to its bandwagon. AJAX is very technical in nature and can only be performed by a technically skilled JAVA and XML developers. What is strange is, AJAX has been available to developers for over 5 years and it was only simplified the re-branding of this technology and it cause the rise in the popularity and become the current "buzzword" to all webmasters. One of the developers concern is its searchability on the web. This is an important area that we should consider in web development stage. This area is called Search Engine Optimization. So how well the Web 2.0 websites performs on search engines? Do we have to allow search engines to cope up with the fast pace of web development? We'll, we have to be aware of that. One of the advantage of using AJAX to the site is it removes the need to refresh a page in a browser. Without refreshing the page, the asynchronous JavaScri...

Search Engine Optimization(SEO)process is a powerful strategy used by webmasters to maximize its potential in page ranking under the major search engines today such as Google, Yahoo and MSN. This effort was necessary for sites visibility to increase its marketing value in the end. But how really SEO and search algorithm works and how it manipulates the sites' popularity. Here's a bit of discussion from the pinoy SEO group. Different Search Engine Means Different Algorithm All search engines have their own algorithms to determine the value and, therefore, positioning of websites. While the majority of SEO work tends to concentrate on Google because of the sheer weight of searches they receive it would be foolish to discount or ignore the other major search engines. Yahoo is considered one of the big three along with Google and MSN and by concentrating a little more time and effort on Yahoo optimization it is quite possible to gain a good amount of traffic. With ultra competitive...

This is not really a surprising headline for all of us. But in the Techworld, it's transparent that Google is taking the front seat for global net control. The Raw Story had detailed how Google had surpassed IBM as the third largest technology company in the world worth a whopping $145 billion. Compare that to IBM's $139.5 billion valuation and you can see that they have a good lead on them and are now biting at the heels of Cisco and Microsoft who still holds the #1 spot. Here's the breakdown figures found in that article (in billions). ExxonMobil - $416 General Electric - $367 Microsoft - $279 Wal-Mart - $214 Cisco - $147.5 Google - $145 IBM - $139.5 Intel - $123 Hewlett-Packard - $109 DaimlerChrysler - $54 eBay - $ 45 Yahoo - $32 Amazon - $14 General Motors - $20 Ford - $15 With the phenomenal growth of Google , an internet advertising giant who's search engine started in 1998, h...

Marketing a site is another headache for a webmaster. Strategies should be studied and proposed within the respective organization and ask how they can benefit from it. Well, here the survey: Search engines, directories and online communities attract over 90 percent of the Web population or one out of every three Americans as indicated by Nielsen/NetRatings Internet Statistics. Other studies show that approximately 85% of initial web site visits originate from search engine referrals. This clearly indicates that search engine marketing is no longer a luxury but rather an absolute necessity for online success.

After the rumors slipped from an insider that Google is planning to acquire the world's number one online video sharing site-You Tube, finally, Google paid $1.65 billion in all stock acquisition. This is another wise maneuvering of this search giant to position itself as the leading "killer" apps on the web. The YouTube team has built an exciting and powerful media platform that complements Google's mission to organize the world's information and make it universally accessible and useful and that's the reason why it makes the urgent move to save its falling video business. And with this new acquitition, its just show that Google maintains us the king of the web and monopolizes the avenue of today's internet users. YouTube as report says will continue to be based in San Bruno, CA, and all YouTube employees will remain with the company. With Google's technology, advertiser relationships and global reach, YouTube will continue to build on its s...

Keyword Research Work out the best keywords to target based on relevance and KEI for each webpage on the site (or as many as possible). Limit the KWs to target of each page to 1 or 2 one phrase. To keep track of which keywords the pages has to target put them in the Meta KW tag, a very good tag to keep track of this, hehe. On-Page Optimization Domain name: Get the most important KW in the domain name. Don’t make it look spammy, if the visitor feels it spammy, Google for sure also thinks so. Title: Try to make variations of the KW. Don’t repeat the same word more than 2 times and not after each other. Keep company name in the end of the title if branding is needed. Internal navigation: Each web page HAS to be reachable within two clicks (if not a site based on a db). If not with navigation structure then with a sitemap. Isolate if any webpages are more important than others and if so, get more links to it. For example if the homepage is very important make a link to it from each p...

Since the start of blog revolution in early 90s, different terms have passes to describe it. When Blogger.com was launch in 1999 by Pyra labs, it becomes more popular among people who love online journals. Until 2003 when Google acquired Blogger, it becomes more popular and commonly used today. Blogger is the most easiest way to published your personal blogs in minutes. With its popularity among teens, lots of weblog has been produced. There are blogs on personal account, dating, cooking,politics, name it you have it there. Some people owns several blogs because they have several interest to discuss and share. Mine was on Blogger too, And I'm already familiar on its features and aesthetic. Blogger offers variety of templates that you can choose from and if you are a bit of programmer and fond of tinkering codes, editing its templates is a fun to go. You can customize it and change its styles as you like it. For me, it started as experimentation until I discover more of its potentia...

The blogging revolution starts to invade the self-publishing instinct of Filipinos. Everyone wants to have their own space on the web. Everything they want to share even the life of their pets and even make "tsismis" blog of their house help.Now, discover how you can be part of it and harness its power to put your opinions out there. Blogging or Blogs are textual expression of one person's outlook and use the internet to publish it. Many people are now attracted to blogging and it captures mostly teenagers. For yuppies or young professionals they tend to do blogging more seriously and discuss something of their interest. Blogs comes in several form now and continue to create new medium, it has video blog, photoblog, audio blog among others. And formy project, i will discuss the behind the scene of the development of what i called " The Blogsphere".

The blogging phenomena captures the heart of filipinos rapidly. It goes with the craze of texting and for sure, as we invade the world in friendster, we can also do the same in blogging. So what is really a Blog? On this part and succeeding part of my blog will concentrate on the discussion about blogs. All you need to know and how to start your own personal blog.

I am starting to blog...