techtrends@works

Marketing a site is another headache for a webmaster. Strategies should be studied and proposed within the respective organization and ask how they can benefit from it. Well, here the survey: Search engines, directories and online communities attract over 90 percent of the Web population or one out of every three Americans as indicated by Nielsen/NetRatings Internet Statistics. Other studies show that approximately 85% of initial web site visits originate from search engine referrals. This clearly indicates that search engine marketing is no longer a luxury but rather an absolute necessity for online success.

After the rumors slipped from an insider that Google is planning to acquire the world's number one online video sharing site-You Tube, finally, Google paid $1.65 billion in all stock acquisition. This is another wise maneuvering of this search giant to position itself as the leading "killer" apps on the web. The YouTube team has built an exciting and powerful media platform that complements Google's mission to organize the world's information and make it universally accessible and useful and that's the reason why it makes the urgent move to save its falling video business. And with this new acquitition, its just show that Google maintains us the king of the web and monopolizes the avenue of today's internet users. YouTube as report says will continue to be based in San Bruno, CA, and all YouTube employees will remain with the company. With Google's technology, advertiser relationships and global reach, YouTube will continue to build on its s...

Keyword Research Work out the best keywords to target based on relevance and KEI for each webpage on the site (or as many as possible). Limit the KWs to target of each page to 1 or 2 one phrase. To keep track of which keywords the pages has to target put them in the Meta KW tag, a very good tag to keep track of this, hehe. On-Page Optimization Domain name: Get the most important KW in the domain name. Don’t make it look spammy, if the visitor feels it spammy, Google for sure also thinks so. Title: Try to make variations of the KW. Don’t repeat the same word more than 2 times and not after each other. Keep company name in the end of the title if branding is needed. Internal navigation: Each web page HAS to be reachable within two clicks (if not a site based on a db). If not with navigation structure then with a sitemap. Isolate if any webpages are more important than others and if so, get more links to it. For example if the homepage is very important make a link to it from each p...